Admit it: If I never have to see another one of my pink Barbies; If I hadn’t received another email touting how “Barbie-fy” my wardrobe was, celebrating the Zara x Barbie collection, the Balmain x Barbie collection and Privé Revaux’s “Pink Eyewear Must-haves,” or calling out a “pink mania alert”; If I didn’t type again “Barbie” into the Google search bar only to be faced with pink fireworks and a pink results page – I’d be happy.
I know this may not be a popular opinion. But after a full year of buildups (in June 2022, those pics of Margot Robbie and Ryan Gosling in their neon skater outfits were released), after 100 official brand partnerships In what diverse Call it the “pink advertising machine” and after its peak opening weekend, in which Barbie earned more money than any film by a female director ever (get ready for a series of stories about the power of the “pink bag”) and viewers flooded theaters in their pink Barbie outfits, I’m choking on pink. Drenched in pink.
Willing to take Pepto-Bismol for all pink, except – it’s pink too.
I understand why Issa Rae – President Barbie herself! – On the promotional tour before the actor’s strike, announce that she was planning to “burn” all of her pink. And I can’t help but wonder if, once the excitement around the movie dissipates, we’ll see Barbie’s pink period as a kind of collective fashion hallucination. If the rush to embrace the color—to reclaim it as a triumph of cynical feminism—Barbie’s hype has sowed the seeds of pink’s destruction.
It wasn’t always like this. At first, the return of the pink Barbie was sexy, in a highly conceptual, postmodern way; A method that reframes the relationship with the color pink that was poisoned by the commercialization of gender stereotypes in the 1970s.
There’s a Reason Behind the Cover of David Batchelor’s 2000 Book”Chromophobiawhich posits that the color has historically been seen as feminine and anti-intellectual, is Barbie pink.
“Pink is the most controversial color in the history of fashion,” said Valerie Steele, museum director at the Fashion Institute of Technology and author of Pink: The History of Punk, the Beautiful, the Powerful. “It has many contradictory meanings. It just entered the bloodstream like a virus, and now the different variants keep appearing.”
It seems that “Barbie” heralds the third phase of the historical troika. First came millennial pink, that cozy, dusty pink that reflects generational, bisexual nostalgia for the innocence of childhood. Then bright pink Pink beanie hat, rebellious, pink-in-your-face female protest. And now, Barbie pink, the most industrial, commercial, almost tacky, unmistakable pink ever—#219 on the Pantone color chart.
Pink, “considered a ‘hot pink’, is a close descendant of the ‘mother’ red,” said Leatrice Eiseman, executive director of the Pantone Color Institute, “and takes on some of the dynamism, energy, and theatrical aspect of red, but is toned down somewhat so that it’s not quite as aggressive.” She also said that it’s a pink that’s “impossible to ignore.”
Celebrating it while celebrating the multi-layered reality of women, the film imbues it with new meaning: from girl power in its most vulgar and cheesy form to girl power in its most complex. Even those of us who never really embraced color, wardrobe-wise, can appreciate the irony and applaud it.
However, this sense was drowned out in the ensuing wave of marketing. It was beginning to feel like a petty exploitation. Even when politicians see pink as a strategic tool, whether it’s Gretchen Whitmer and her governor Barbie or Kirsten Sinema and her Twitter (She posted two pictures of herself in hot pink and glasses, proving her cuteness in “Barbenheimer”) Detox might be in order. There are other colors in the movie, after all: butter yellow, baby blue, all that neon, and burgundy. Neither the film nor the women it celebrates should be reduced to one shadow.
I know I’m not the only one who thinks so. In July, at the couture shows in Paris, while previewing with Valentino’s Pierpaolo Piccioli, who had done so much to promote the ultra-bright pink thanks to his fall 2022 show, which included a collection done almost exclusively in “Pink PP” that had become a popular red carpet trend with celebrities like Anne Hathaway and Zendaya, I asked him if he was riding a Barbie pink ensemble and included.
He turned slightly and shook his head. He did a custom look at Margot Robbie’s press tour (mini polka-dot halter) because he thought it was fun, but aside from that, he said he “preferred to stay away.” Going Pinkalicious once was a statement, but twice it was… well, a box.
Likewise, at Schiaparelli, the home was so synonymous with striking pink that the 2022 exhibition at the Musée des Arts Décoratifs was called “shocking!The blue that current designer Daniel Rosebery chose to focus on for his haute couture show was Yves Klein blue.
And in the latest issue of Australian Fashionwith Ms. Robbie on the cover, the actress wasn’t pictured in the slew of pink she showed off in the June issue of Instagram American Voguebut in Balenciaga in Gothic red, Rabanne in clear plastic and, best of all, in black: black Gucci, black Louis Vuitton and black Chanel.
Even she, it seems, has lost her luster.