Elon Musk said he was about to make one of the most visible changes to Twitter since he took control of the social media company last fall: replacing the widely recognized bird logo.
in tweet Early Sunday morning ET, “Soon we’ll be introducing the Twitter brand and, gradually, all the birds,” Musk said.
he added Soon after, “If the X logo is published well enough tonight,” it will be “Spread all over the world tomorrow.”
“X” is a term for what Mr. Musk describes as an “everything app” that can combine social media, instant messaging, and payment services, similar to the popular Chinese app WeChat.
Mr. Musk He said Buying Twitter is an “acceleration to create X”, and the corporate entity he created to buy and control Twitter is called X Holdings.
Mr. Musk spoke in an audio livestream on Twitter early Sunday to say he was changing the Twitter logo. “It should have been done a long time ago,” he said. “Sorry it took so long.”
A few hours later, Mr. Musk said in an email to Twitter staff that “we are indeed changing to X” and that this is happening “today.” He wrote, “This is my last message from a Twitter email,” before signing off with a greeting emoji.
Mr. Musk faces some barriers to making such changes in the company after he made it private as part of his acquisition of the company. But he still faces resistance from the banks that lent him billions of dollars and the private investors he brought into the deal, who could raise concerns about giving away one of Twitter’s most visible assets.
The company has seen a sharp decline in advertising revenue Amid the departure of sales managers and concerns that the site is becoming more prone to problematic content. It now faces a well-funded competitor in Thread, the recently introduced Twitter-like service from Facebook owner Meta.
Twitter did not immediately respond to a request for comment.
Mr. Musk has had a long affinity for the letter X. In 1999, he co-founded it X.com, an online bank, and later merged with another startup to create PayPal. In 2017, he said so X.com domain buyback from PayPal.
Mr. Musk hasn’t always followed through on his public statements, as when chirp The Company will establish a Content Stewardship Council to judge the type of speech acceptable on the site.
But it went ahead to change some of Twitter’s practices, such as ending free verification of accounts of prominent users, indicated by a white and blue check mark, and charging users a subscription fee instead.