Furby has a new look. Some fans aren’t thrilled.

Released in 1998, the original Furby had an owl’s head, a chicken’s beak, cat feet, pig ears, rabbit fur, a tufted monkey mohawk, and the eyes of the robot, which was on it – a humming, crackling robot, who spoke in an artificial language called Furbish, and was known to never turn off (unless it was removed). its batteries).

Not long after Furby was released, The FAA urged that the game not be used on flights during takeoff and landing Because there are concerns that it could interfere with aircraft computer systems. In 1999, the NSA banned Furby at their headquarters to prevent the game, which could record and repeat audio, from capturing state secrets.

Kim Boyd, president of toys at Hasbro, which makes the animator, said that in the late 1990s, when technology began to play a larger role in people’s lives, people wanted machines to feel more human. “But people thought Furby was weird because it was an infringement on his being human,” Boyd said.

While the game may be unsettling to some, it has found an audience: According to Hasbro, some 58 million Furbys have been sold since its launch.

This summer, after doing research with kids and parents, Hasbro reintroduced Furby, as the company celebrates 100 years in business and with Furby turning 25. Jennifer CavezaLeveraging nostalgia is a strategy used by game companies to attract new generations of customers, said the chair of game design at the Otis College of Art and Design. “Parents who have played with a Furby can now buy a Furby for their children,” she said.

The latest version of Furby has many new features. Among them: a heart-shaped gem on her head that, when pressed three times, stops the game. (Although the gem is new, the game versions have an on and off function since 2005).

“The component coming out of the Furby has appeared many times, many times,” said Mrs. Boyd.

Furby has also received some cosmetic improvements. Fur colors went from vibrant (black, brown, white) to surreal (purple tinged with blue, coral tinged with orange). The shabby Mohawk is styled into a sleek tuft. Its body has transformed from a square-shaped shape into a cute round blob – or “inverted teardrop”, Chris Byrnea game consultant and analyst, for example.

“Before, she looked like a hairy chicken cat,” said Mr. Byrne. “This new one, it’s really cool.”

Nicole Dadona, a Brooklyn-based artist The work is inspired by FurbyShe described her new look with one word Others have used itYasif.

“He’s like Furby’s sexy grandson or something,” said Ms. Dadonna, 33. “I’m not a huge fan of modern design.”

She added, “The magic of the original Furby is that it was a little terrifying.” “It looks nice, but there is also something wrong with it.”

My destination is autumn a tattoo artist In Cincinnati, she said she did at least four Furby tattoo over the past few years. She added that people who requested them often claimed to have had disturbing experiences with the toys, such as flashing a Furby or talking without batteries. (Richard Levy, the game’s inventor, said such claims are among the “bizarre urban legends that arose back in the day of the first generation Furby.”)

Autumn, 28, said she wasn’t terribly impressed by Furby’s new glow, nor were some of her clients. “It doesn’t have that creepy edge,” said Mrs. Autumn. “It looks very innocent.”

Jessie Barry, a Dublin-based manufacturing scientist who has a pink Furby tattoo on her thigh, described the latest version as looking innocent, particularly because of its piercing eyes. “The original eyes were droopy, which gave them that creepy weirdness,” said Ms Barry, 31.

“The new design is too cute to be a Furby, in my opinion,” she said. “But maybe kids these days are too afraid of the original.”